If you run a store or a business with a physical premises that you want to use to attract customers, it can be hard to know what exactly you should do to make sure that it’s the sort of building that people want to go inside.
Here are a few tips that might just help you attract a few more customers.
Keep The Doors Open
First and foremost, you need to make sure that the doors are open. Huge department stores can get away with keeping them closed, but they already have a client base. If you want to attract people in to browse and to create new customers, you need to make sure that the doors are open – just make sure there’s nothing propping them open which might end up being a tripping hazard. It might be a little cool in the winter and warm during the summer as a result but it’ll be worth it for the extra footfall.
Be Careful With Security
Not absolutely everyone has security but if your business does, then you need to make sure that they don’t stand outside the store looking too threatening – although this might add to the sense of safeness and security and lower the loss you’re making from thefts and shoplifting, it might discourage people from coming in who just want to casually browse. Having visible security will make your store seem glamorous and highbrow – and if that’s what you want to go for, that’s great – but if you think it might scare off some of the people that you want to attract, maybe rethink it.
Revamp The Outside
Take a long hard look at the outside of your store and consider whether or not it needs to be changed and upgraded. If the paint is discoloured or the sign is starting to look a little sad and old, it could be time to get a new frontage. Although it can be expensive to do so, it can also be very satisfying to talk to a sign company and help to create what exactly you want from the front of your store – get those creative juices flowing (and make sure you don’t use Comic Sans as the font!).
Make Sure It’s Obvious What Your Store Is
One thing is absolutely certain: if people don’t know what your business is, they won’t come in. If you want to add an air of mystery that’s great, but you need to remember that people whose interest might be piqued by a display of books or shoes in the window won’t be coming in. Use displays and window dressing to attract customers, and make sure it’s obvious what you do the second possible customers see your store.
Keep It Light and Bright
Finally, you need to keep your premises bright, light and lively. Play soft music, keep the lights on – but not dazzling and white – and make sure that it’s inviting to come into. You should also focus on yourself – keep smiling as much as you possibly can.